Anagog has developed a ground-breaking mobile engagement platform, using real-world insights to empower companies to strengthen customer relationships and improve engagement to maximize the potential of their mobile apps. The Problem: Personalized mobile engagement is often limited to digital interactions, too reliant on app activity and too dependent on cloud processing. This means that: 1) The basis for personalization is too narrow and takes too much time to generate useful insights; 2) Apps cannot match the timing of the engagement with the circumstances of the user; and 3) Personal data is often used and abused; collected for no reason and shared with no permission.
Online personalization is not accurate and lacks real-time/world user understanding; therefore, no option to engage in real-time. Second, are issues with privacy regulations and pressure for compliance. Third, is the high entry-cost for marketing automation solutions.
By applying AI and ML to 1st party data that is available on the device, Anagog’s SDK generates actionable insights about users’ behavior, preferences and daily routines, regardless of the volume of their app activity. As all the analysis is performed locally, on the device, Anagog overcomes cloud and network limitations to deliver contextual engagement while preserving consumers’ privacy. The result is a much wider range of insights that make it possible for apps to optimize onboarding, increase conversion rates, enhance engagement and reduce churn.
Recently, the company has launched Anagog’s SDK Marketing Assistant (Anagog Console) that allows the delivery of hyper-personalized engagement at scale, during the entire customer journey. Anagog is currently working with leading companies as design partners.